Many of the techniques used in our programs are indeed based on yoga, and it is also true to say that ‘the East’ in general has a long tradition of ways of dealing with stress. You might say that eastern cultures in some way have specialized in knowledge about stress, personal development and handling various emotions. And the founder of the International Art of Living Foundation, Sri Sri Ravi Shankar, is from India as well.
However, the techniques taught and the human values we promote are completely universal. For example, breathing techniques are a key to stress release - and we all breathe, whether we were born in the so-called ‘West’ or so-called ‘East’!