19 Nov 2011 - QA 8

Guruji, a lot of importance has been given to chanting the name of God. Why is that?
Sri Sri Ravi Shankar: Yes, everything is in the name.
If someone calls you a donkey, how do you feel? You don’t feel good.
When someone says you are very beautiful, just listening to that makes you feel good.
Similarly when we chant the Divine’s name, the life force in us goes up.