The Art of Living founder Gurudev Sri Sri Ravi Shankar said it's necessary to create visible role models of those engaging in ethical business and still making a profit, thus demonstrating how ethics can become an important competitive advantage.
"We have seen many dotcoms and Satyams going the unethical way and crashing down. It has become a lesson to our young people. But it's appalling to see how smartness got linked to unethical ways of doing business. When I was talking to young business people, entrepreneurs thought ethics is something naive. They felt if you want to be successful, you need to be smart. We need to showcase to the world those doing ethical business," said Gurudev Sri Sri Ravi Shankar.
He was speaking at the Corporate Culture and Spirituality conference organized by The Art of Living in association with the World Forum for Ethics in Business in Bengaluru on Saturday.
Courtesy: The Times of India